Big Data Marketing Offers Critical Insight-But a Distributed Marketing Technology Is Key to Success

Marketing technology firms continue to offer credible evidence that the analytical insight gained through Big Data will be a huge factor for organizations in the near future.

Why? Consider this statistic: the amount of data an enterprise collects is expected to grow 650% over the next five years. It’s statistics like this that make it impossible to ignore what “Big Data Marketing” can bring to the bottom line for a business. It’s the key to long-term sales growth.

The growing technological and analytical capability of managing and using this unprecedented amount of enterprise data will continue to explode to all new levels in the coming years. Big Data, as the term is coined, will shift businesses from managing and observing “data transactions” to also managing and observing “data interactions.”

What does this mean? It means that businesses will be able to assess the needed data points that are crucial in understanding when a consumer will buy, and why. This extraordinary shift in technology continues to evolve at fast rates due to rapid advancements in processing power, data storage, and tracking analytics, integrated with newer, robust distribution and communication channels.

In order for companies to truly embrace Big Data and wrap their arms around what this concept can do for their sales teams, a multi-channel distributed marketing platform is needed so that all branding collateral, content, and marketing efforts can be centralized for the organization. More importantly, because of the substantial progression of communication and distribution channels, a distributed marketing technology helps optimize content distribution across varying forms of media including email, mobile, microsites, and social media. Organizations that do not implement this type of technology will struggle to collect the data points that are necessary to achieve profitable success and will be at competitive disadvantage in the near future.

These facts are hard to dispute. The industry is already witnessing a 40% annual increase in marketing technology spends, and leading analysts are also projecting that by the end of 2017 the CMO will spend more on technology than the CIO.

Big Data is still considered a buzz word. It still is not full defined, nor accepted by all marketers or industry professionals. However, the evidence continues to be reported that Big Data isn’t going anywhere. I recently read an article about some additional studies that were released this summer by Lattice Engines on this very topic. Their survey stated that 89% of executives believe sales reps miss opportunities because they cannot keep up with the information about customers and prospects, and also noted that 90% expect there would be great benefits to sales if insight was automated and delivered through one system.

This leads me back to my belief that the formula for success for marketers in the future is going to be quite simple: Bigger, Richer Data Sets + Real Time Analytics + Personalized Multi-Channel Marketing = a Higher ROI.

Is the Sony Bravia DAV-HDX28 5.1 Channel Theater System Right For You?

We all know what a wonderful experience it is to go out on the town to a fabulous restaurant and then go on to the theater to hear the finest music or movie in town. Did you know that in these days of a tight economy you can pretty much duplicate that special evening in your own home with more privacy, greater comfort and far less money spent (over time)?

It is now easier and less expensive than ever to transform any room in your house into a home theater. Prices have gotten to the point where most people can afford high quality components. Most TVs employ stereo sound. Acoustic engineers have come up with great 2.1 systems that include two small radiating satellites and a subwoofer. Best of all, you can experience theater like surround sound with a 5.1,6.1 or 7.1 system.

You have center channel speakers that handle the local portion of your program and disseminate dialogue and narration, surround speakers provide wrap around audio effects, rear surround speakers add ambience to the scene and provide additional wraparound audio. Subwoofers handle low-frequency effects and most of all a good receiver gives you multi channel surround options.

The Sony Bravia DAV-HDX28 5.1 channel theater system is a great choice for the first-time home theater system buyer seeking to experience 5.1-channel surround sound, or a great value solution for a second home theater system in the house. It is always wise to begin with a smaller unit until you’re really sure what you’re looking for.

The Sony Bravia DAV-HDX28 5.1 is a perfect start-up system. It’s a 5.1 channel theater system. Some of the features that you will enjoy is it’s 5 DVD/CD changer. This system gives you 1000 watts of home theater power. It includes an iPod dock and a digital media port with DMport booster. It is also S-AIR ready (S-AIR technology transmits audio up to 164 feet from the main system) which means that you can add additional wireless rear speakers to the system to extend surround sound throughout your home.

The Sony 5.1 system is set up so that you can achieve optimal speaker placement in about 30 seconds through the use of Digital Cinema Auto Calibration. The iPod cradle connects to a digital media port that allows iPod music and video to be played through your SONY home theater as well.

Another feature, digital media port booster technology enhances the sound quality of all audio and music video passing through the cradle accessory. In movie music mode, the Sony system automatically detects what is being played and automatically enhances the audio quality.

This system can upscale DVDs to 1080p high definition quality with the use of a HDMI cable when attached to a high definition TV set. As an added convenience, BRAVIA SYNC lets you connect products with HDMI and use one button from one remote to switch to the right input and begin playing.

And, perhaps best of all, the Sony Bravia DAV-HDX28 5.1 includes an easy setup disk that provides step by step instructions on how to set up the main unit, wire the speaker cables and calibrate all of the system speakers with ease.

If you want a unit that will allow you to grow as your interests and needs expand then look no further than the Sony Bravia DAV-HDX28 5.1 channel theater system!

Become Technologically Savvy

The on-going explosion of new technology shapes our ability to react and respond to the needs of others. It also shapes the future in building relationships. We are more and more technologically interdependent with our families, our friends, our communities, and our business partnerships. Think about the ease and speed of communication that takes place through the internet. How were any of us able to build or maintain relationships in the past? From on-line learning, to on-line family reunions, to on-line networking groups, to working on a project, to e-lawyering, we are able to electronically “meet” in the magical place of virtual reality. We are able to make connections literally all over the world twenty-four hours a day. The Internet has radically changed the way communication takes place.

In a world that has become so highly interactive, how we develop business partnerships and conduct business must take into consideration communication technology. There is a lot of discussion about the technology that is available today. In fact, in his article, Future Watch: An Overview of Trends, Lowell Wolff says that the rapidity of technological change will continue to accelerate. He says that ‘the next three decades will bring two centuries worth of change’! Two centuries! In other words, in the next seven minutes, the same amount of change will occur as did in the last thirty years!

Even non-tech people find this pretty exciting. It is also exciting to think of the potential of possibilities that arise from this phenomenon. As our possibilities increase, so does our need to increase our capability to better decide which technology will help support our business and our relationships. Being aware of the vast channels of communication and deciphering which of these channels to use in a given relationship and situation is also an important consideration.

This strategy reviews the major communication technologies present today, and provides thinking points for you to consider as you choose the communication channel that works for you and your business partner. Developing a presence, technologically speaking, calls for examining the communication channels. To be out there in the business world, we must do our homework.

A Technological Presence

While voice mail and fax communication will continue to exist and be expected, consider the following:
– Web Presence
– E-Commerce
– Internet Services
– Virtual Offices
– Teleconferencing
– Digital Communication
– Expert Systems

In his book Net Future, Chuck Martin states that ‘for most customers, what they see at a company’s web site determines their view of the company’. A company is expected to have a web presence. While some companies allocate limited marketing dollars to maintain a minimal web presence, others are forging new relationships with their customers and redefining themselves for the on-line world.

The web provides unprecedented opportunity for companies to interact with organizations and individuals all over the world. What a contrast to what was done in the past! Now, in addition to company brochures and annual reports as the major forum for promoting organizations, with a web presence, you are literally only a fingertip away.

The World Wide Web, a virtual commercial district, is here to stay. Customers book air travel, conduct home-line shopping, and surf the net to conduct business around the globe. This has allowed organizations to drastically cut their investments in inventories, lower the cost of real estate, and create new opportunities every single day. Warren Bennis talks about the future of banks reducing support to: a computer, a person, and a dog. The person feeds the dog, and the dog is there to guard the computer. Fargo IBM is an example of this. Fargo IBM went from three floors of a downtown bank to three rooms according to Lowell Wolff in his Future Watch writings. With the ability to interact and the connectivity of interdependent technologies, this is just one example of technology’s revolutionary impact on an organization.

If you had to choose just one characteristic of the Internet that sets it apart from just about everything else, surely it would be its interactivity. Quickly, efficiently, and effectively you are able to interact with others around the world.

A few weeks ago, I was on-line emailing a colleague of mine. An instant message appeared before me from an individual from London whom I had met flying from Detroit to Paris a few years ago. He was in Sweden working with a client. I chatted for a few minutes with him, and then noticed I had two pieces of mail in my in-box. I moved over to my mailbox, and pulled up an email from a friend and business partner from New Zealand. The other message was from family in France. In just minutes, time and distance were truly an illusion. Our world is getting smaller based on the many communication and technological vehicles that are available.

We forecast that this trend will continue to grow exponentially. Information technologies make it possible to connect, to collaborate and to communicate easily from virtually anywhere-from your tractor if you are a farmer, from the restaurant down the street, from the airport, the car, and certainly from home. Voice mail, cell phones, teleconferencing, digital communication, and email make it possible to conduct business from wherever you are; making it even more possible to be there now as Ram Dass so wisely encouraged us to do several decades ago.

The very essence of a web search is that you can click on text or pictures and be transported instantly, or pretty quickly anyway, to somewhere else.

In addition, you can obtain expert knowledge in moments. Receiving information we need as we need it has become more readily available through computer-based applications that use a representation of human expertise in a specialized field of knowledge. According to the textbook Organizational Behavior: Foundations, Realities, and Challenges 2003, by Debra L. Nelson and James Campbell Quick, expert systems provide advice to non-experts, provide assistance to deepen your expertise, and serve as a training and development tool in organizations. Expert systems are used in medical decision making, diagnosis, and medical informatics. Anheuser-Busch uses an expert system to assist managers in ensuring that personnel decisions comply with antidiscrimination laws. Expert systems are on the rise as technology more and more meets up with the reality of our every day. To test this, go to your search engine now and key in expert systems. Enjoy your find. What a great tool to possess and to provide to others as they deepen their just-in-time-knowledge.

Technology will increase your business opportunities, and we’re assuming that’s what you want. Technology will help you better meet the expectations for responsive-paced communication, information gathering, improved customer service, greater efficiency, and ultimately to improve your capacity and ability to get things done.

The good news is that if you are just getting started, or need to bring your technology to the next level, resources are literally all around you. Talk to people in your business network and within your educational systems. You will receive information about affordability and you will also find that people will want to share their skills with you. See Part Three for more information to guide you in your technological growth.

Diagnosing Communication Channels

We’ve spent some time on major communication technologies available today. Just remember that every seven minutes, three decades worth of new technology is born. Now let’s talk about how you choose to communicate with all the technology available. This section of the strategy emphasizes shifting from your own preferred style of communication when necessary to match your relationship partner when necessary.

The world has changed forever and as we deal with individuals one to one, we must consider negotiating and balancing between various paths of communication channels. Examples of various channels include from the still always effective one-on-one face contact, or telephone, to more recent advances in communication such as e-mail, electronic bulletin boards, chat rooms, and virtual meetings.

As you look at these communication channels, which mode to you most prefer? Does it change as you think about a specific relationship? Does it change based on the discussion you wish to have? Of course it does. Now, have you thought about asking your partner about his or her preferred mode? It is important to remember that each one of us has a preferred channel of communication. The willingness to shift as we need to while keeping the situation and the relationship in mind will improve the ability to “meet” in the real and the electronic world.